Number of public fueling locations in the USA as of 1st Quarter 2004 = 167,346 locations
Average Monthly Gallons Sold Per Location = 127,560 gallons
Average Ticket across the USA
$21.00 - $23.00 - $26.00
$34.00 - $40.00 - $50.00

De-branding (definiton)

When a fuel location switches from a major oil brand to no major brand or becomes independent

Strongest Reasons for a Merchant to De-brand

No choice, forced to de-brand by the majors
Escape the toughening re-imaging standards
Consumers’ fading reverence for a brand
No longer an advantage in fuel pricing between major oil and unbranded markets
Consumers’ continued awareness of price per gallon costs